Full Job Description
Exciting Opportunity: Digital Content Strategist at TechInnovate Inc.
Location: Columbus Junction, Iowa
Company: TechInnovate Inc.
Type: Full-Time
Employment Experience: Mid-level to Senior
About Us
TechInnovate Inc. is a renowned leader in the technology sector, consistently driving innovation and excellence. As part of a Forbes Top 100 Company, we specialize in integrating cutting-edge technology with user-oriented services. Based in Columbus Junction, we pride ourselves on our commitment to creating high-quality digital content that resonates with our audience and enhances brand loyalty.
The Role
We are on the lookout for a creative and analytical Digital Content Strategist to join our dynamic marketing team. In this pivotal role, you'll take charge of crafting engaging digital content strategies that elevate our online presence, engage our audience, and drive conversions. Your expertise will guide our content creation efforts and optimize user engagement across platforms.
Key Responsibilities
- Develop and implement comprehensive digital content strategies that align with our business goals and target audiences.
- Conduct extensive research to identify emerging trends, audience needs, and competitive landscapes.
- Coordinate with cross-functional teams including SEO specialists, graphic designers, social media managers, and web developers to create cohesive content.
- Write, edit, and publish high-quality content for our website, blog, newsletters, social media channels, and digital marketing campaigns.
- Utilize analytics tools to measure, track, and report on the performance of content strategies and campaigns, ensuring continuous improvement.
- Set benchmarks to evaluate the success and effectiveness of content, making adjustments as required to enhance engagement and retention.
- Collaborate with the brand management team to ensure brand voice consistency and messaging across all platforms.
- Provide training and support to team members on best practices related to digital content and strategy.
Qualifications
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- 3+ years of experience in digital content strategy, content marketing, or a similar role.
- Strong understanding of SEO, SEM, and web analytics tools (e.g., Google Analytics, SEMrush, Moz).
- Proven experience with content management systems (CMS) such as WordPress, HubSpot, or similar platforms.
- Excellent verbal and written communication skills, with a keen eye for detail.
- Creative mindset with analytical skills to interpret data and shape content strategies effectively.
- Familiarity with social media platforms and digital marketing trends.
- Ability to work independently and in a team-oriented environment, manage multiple projects, and meet tight deadlines.
Why Join TechInnovate Inc.?
At TechInnovate Inc., we believe that our employees are our greatest asset. We cultivate an inclusive and collaborative environment where innovation thrives, and creativity is rewarded. You’ll have the opportunity to work alongside talented professionals, explore creative ideas, and make a significant impact within our organization.
Benefits
- Competitive salary commensurate with experience.
- Comprehensive health and wellness benefits, including medical, dental, and vision coverage.
- Flexible working hours and the ability to work remotely.
- Generous PTO and holiday policy to help you balance work and life.
- Career development opportunities, including training, workshops, and conferences.
- Pension plan with company matching contributions.
How to Apply
If you are a motivated Digital Content Strategist with a passion for innovation, ready to take on the challenge of driving our content strategy to new heights, we want to hear from you! Please submit your resume, a cover letter outlining your qualifications and experience, and a portfolio showcasing your content work. Applications will be accepted until the position is filled.
TechInnovate Inc. is an Equal Opportunity Employer
We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applicants from all walks of life to enrich our workforce.
Embark on Your Journey with Us!
Don’t miss this opportunity to join a leading company in the heart of Iowa. Become a part of a team dedicated to creating meaningful digital experiences that connect with our customers. Apply today and help shape the future of digital content strategy at TechInnovate Inc.